THE BEST TIMES TO POST INSTAGRAM REELS
The very purpose of Instagram reels is to engage or entertain an audience. In my previous blog, I explored strategies for creating engaging content for Instagram Reels. Here, I would like to point out that, in addition to content, timing is also important. The right selection of time and day can significantly increase reach and interaction with the audience. This guide will help you figure out the best times for upload Reels on Instagram to get maximum engagement.
GENERAL BEST TIMES
Based on various studies and insights from social media management tools, it is found that every day & time is not the same for the majority of people. Some days in a week are busy and vice versa. It is equally applicable in terms of time also.
Here’s a more detailed schedule day wise:
- Monday: 7 AM to 9 AM
- Tuesday: 12 PM to 2 PM
- Wednesday: 6 PM to 8 PM
- Thursday: 9 PM to 11 PM
- Friday: 7 PM to 9 PM
- Saturday: 11 AM to 1 PM
- Sunday: 9 AM to 11 AM
UNDERSTANDING YOUR AUDIENCE
Knowing your audience is very important in any social media activity. The ultimate goal is to engage with a targeted audience only. The general best times provide a good starting point, but it is important to customize your posting schedule according to targeted audiences and social media platforms. Use Instagram Insights to analyze when your followers are most active. Above mentioned data can guide you in scheduling to post reels based on your audience’s behavior.
EXPERIMENT AND ANALYZE
It works differently for everyone. So it is advisable to experiment with posting at different times and track the engagement metrics. Use tools to schedule your posts and monitor their performance. Analyzing the data, you will be able to refine posting strategy over time and find the best time to post reels.
TOOLS FOR SCHEDULING REELS
Identify the best time to post a reel with the help of a few available tools. Some of them like Hootsuite, Later, and Buffer offer scheduling features that allow you to plan and post your content automatically. Here’s a brief guide on using these tools:
- Hootsuite: This tool will help you in upload videos, write a caption, add suitable hashtags, and select the date and time to post.
- Later: Similar to Hootsuite, Later allows you to drag and drop your video into a calendar, add captions and hashtags, and schedule the post.
- Buffer: Provides an easy-to-use interface for scheduling posts and analyzing their performance.
Selection of the best time for upload reels on Instagram can significantly boost engagement with the audience. Research to understand the target audience, experimenting with posting reels at different times, and using scheduling & analyzing tools, you can optimize your posting strategy for maximum engagement. I hope that you will start implementing these tips and grow your engagement.